Smile! See the Santa University Where Professional Santas Claus Hone Their Skills (See Photos)
A Santa University? That's so right. Santas actually go to a university
that help them to be the real Santa Claus and be able to do all they do.
This might sound absolutely weird, but it is all true. Some Santas
actually take their job very seriously, so much so that they go to a
university to sharpen their skills. Yes! You heard that right.
The Santa University is a four-day training program that takes
place every summer at ‘Noerr Pole’, the corporate office of Noerr
Programs in Colorado. The company is a digital event imaging provider
that recruits and trains its own 70-member Santa Claus team. “We cover every single aspect you can think of when it comes to being the consummate Santa,” said Ruth Rosenquist, public relations director at Noerr.
So prospective Santas are taught how to pose for pictures, how to
deal with social and mainstream media, how to sit with a child on their
lap, what to do if a child asks for something intangible for Christmas,
and how to stay healthy and hydrated during the holidays. The Santas
interact with each other over two BBQ sessions that promote goodwill and
an atmosphere of support.
“Santa University is about inspiring that heart of Santa,”
said company president Judy Noerr. That’s why participants are coached
on Santa ethics, and take part in ‘Operation Santa’s Stocking’ – an
initiative that gives back to the community by packing goody boxes for
American troops around the world.
The Santas are well trained
Getting recruited to Santa University is no easy task. “These
men are working with children, and they represent us, our clients, and
most of all Santa,” Rosenquist said. “So it’s important that they have
the right nuance.” Each candidate is put through an intense background check and several rounds of interviews.
Most people who make the cut in the initial resume round are
actors, schoolteachers, toy makers, children’s counselors, and those
with special-needs experience. The ability to speak multiple languages
is definitely a plus, as is an abundance of naturally white facial hair.
In fact, Noerr boasts that over 96% of their “most beautiful,
professional Santas” are naturally bearded.
So how much money do these magical, near-perfect Santa actors
actually make? Well, the exact figure isn’t clear, but they certainly
aren’t allowed to work for free. “It varies widely,” Rosenquist said. “It’s
all predicated on how much experience they have, the market they’re
going into, how long they’ve been with us, things like that.” But, at the end of the day, it’s more about the experience than the money.
“The goal is to bring a magical experience to kids,” said Wade Burleigh, who’s been working as a professional Santa for nine years. “It
takes someone who can be themselves and still have the heart of Santa
Claus. That’s what it’s all about at the end of the day.”
Source: Bustle, IB Times
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